Meet Christina Exie

As a fashion brand and product specialist, my goal is to make your business successful. With over 15 years experience in working in the fashion industry across the globe, I have fine tuned what brands need to cut through the noise.

Specialising in fashion brand strategy, design, product development and production, I tailor my expertise to what is best for your brand. Whether you want hourly mentoring sessions or a complete brand strategy, I am here to walk with you every step of the way.

I believe that we can work together to create and sharpen your brand into a destination that will stack-up in the ever-changing competitive landscape of fashion.

Book a 1:1 mentoring session
  • Fashion Brand Strategy

    Clarify your brand DNA and USP before starting and scaling your fashion business.

  • Design, Product Development & Production

    Have your collection sketched, tech packed and managed right through to it arriving at your warehouse.

  • Brand Marketing

    Let us bring your vision to life through our creative direction, social media and 'go-to-market' strategy.

Services List.

Brand Strategy

Brand DNA & Vision

Market position

Customer profiling

Product proposition

Price architecture

Competitive shopping analysis

Product idea validation

Brand roadmap creation

Design & Product Development

Trend Research & moodboarding

Range Planning

Sketching: hand drawings & technical illustrations

Tech Packs

Specifications & grading

Pattern making


Sample development

Lookbook creation


Factory sourcing

Critical Path Creation

Costings & Margins

Factory negotiations & management




Brand DNA

Creative & art direction

Social media strategy


Contact Christina Exie.